Angels led by donkeys: does further misery await our drivers?

Despite the drive to make modern plug-in hybrid vehicles become more economical and less polluting, do they offer driving enjoyment?

For a view of current future thinking from Jaguar Land Rover, follow the link. The editor thinks that automotive design engineers have been denied a major opportunity to enhance rather than detract from the performance of IC engines! If enjoyment were a fundamental starting point for car designers and engineers rather than managed tick-box objectives, such mismatches of feel and engagement with economy and performance could be avoided in the future.

Conclusion: will new ‘designer-led’ leadership brush away all the bureaucracy?

The author thinks that with so many alternative futures being developed over the last decade including: – alternative fuels, lightweight materials, hybrid drives, flexible manufacturing, driver seating, driverless technology, automatic parking and drive by wire technology – coupled with the fall in global fuel prices and automotive sales – that the industry now needs effective leadership as it is now spending too much on in-house ‘runaway R&D’. This involves technology cramming and churning (adding horses for courses), further pushing-up showroom prices for products the customer no longer desires (quote)!

That leadership should be driven by driving pleasure and not a ‘race to the bottom’ caused by organizational bureaucracy taking-over key positions in large organizations! If organizational bureaucrats are the ‘donkeys’ and automotive engineers are the ‘angels’, then surely the angels are being led by the donkeys!

As a test you can ask yourself: if bureaucrats tend to create more bureaucracy in organizations by promoting their own kind, then look no further than the menu-driven displays and controls in modern vehicles today where you can see their mind-sets in action!

Your  comments please to Cottingham.tv

For enquiries relating  to the editor’s independently-patented IP, contact the inventor nick4182@hotmail.com

Nick

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